Since most people now go online to find the products or services they’re looking for, having a website is a key asset for any business. A website is the backbone of a company, supporting all of its digital marketing efforts. However, a choice you’ll need to make when you’ve decided to invest in a website is whether to opt for bespoke web design or an off-the-shelf solution.
Off the shelf websites may be accessible and affordable, however, they have significant drawbacks. One of the biggest is that they lack uniqueness. Even though there may be thousands of template designs to choose from, the fact that there are millions of websites online means that they’re unlikely to be very unique at all. Bespoke web design lets you create a distinctive website that lets you stand out in a competitive marketplace.
Using a template for your website might seem like a good idea, especially if you want to keep costs low. However, you need to ask yourself if it’s really going to create a unique web design that sets you apart from your competition? Probably not. The last thing you want is to for your customers to say “oh I’ve seen this before”. You need your site to grab your visitor’s attention if you want them to stick around long enough to convert them into a customer. Your site needs to be impressive and memorable. You’re much more able to do this with bespoke web design than an off-the-shelf solution that they’ve seen before.
Tailored to your business needs
As well as ensuring that your site will stand out, bespoke web design is tailored to your business needs. When you use a website builder, you often receive a one-size-fits-all solution that isn’t right for your company. Whilst the software options might be vast, there may be features that you need that aren’t available. As such, this might mean that you need to adapt your business to fit with your software. Comparatively, a company offering bespoke web design London can develop a site that meets your specific objectives. You can choose to add features that you require now or in the future as your business grows. Your site can be adapted as you progress. This means that your business growth isn’t restricted due to off the shelf software.
Usually for ecommerce sites, if you’re selling more than a few products, you’ll need a custom-built solution to do this. Your web designer and developer will work with you to create an online store that’s not just attractive and functional but easy to update and manage.
Gain a competitive advantage
When you set your business apart with bespoke web design, you can gain a competitive advantage over your competitors. They will struggle to replicate your success. For example, you can build a complex ecommerce store that makes sure you are the very best place for customers to buy your products online. You can leave them for dust if you work with a skilled web designer. However, when your competitors can use the same system as you, it becomes very hard to gain an edge over them. You are limited to your software in terms of how far you can take your website.
Another way you can gain an advantage over your competitors with a bespoke website is by working with a web designer who understands SEO. Since web designers usually keep abreast of the latest Google updates, they can amend the code of the site to ensure that it caters to these ever-changing factors. This can ensure that your website achieves better search results in Google and other leading search engines. Some pre-built sites might not be built with SEO in mind, meaning that you lose out on search engine visibility.
You own your website
When you opt for bespoke web design London, you own it. The site is your intellectual property. You don’t need to rely on a third party to maintain or update it. When you have an off-the-shelf site, your site will probably use certain plugins that must be continually updated so that you can apply updates. If these plugins are no longer getting updated, you’ll need to either stop updating or remove on change the plugins. When you stop updating the plugins, this can provide a security risk. With a bespoke website, the right will usually be yours. However, if your site is an adaptation of a template layout, you’re unlikely to own any of the rights to it.
Bespoke web design is more secure than off-the-shelf- solutions in many cases. With a bespoke site, your developer will write the code themselves. This ensures that you have full control over what’s running on the site. You don’t need to worry about third-party plugins that may contain security weaknesses due to not being maintained efficiently. What’s more, the popularity of off-the-shelf websites means that they’re more frequently targeted by hackers and various forms of malware.
Bespoke web design can help take your business to the next level, helping it to stand out in a competitive marketplace and stick in the minds of your customers. As well as being unique and distinctive, a bespoke website is also tailored to your company’s needs and more secure.