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Business & Marketing

The 5 essential tools that your home business online needs

There are no specific qualifications, age limits or backgrounds needed to start an online home business. Internet is an ideal place to create a home business, as the costs of implementation are low, compared to a traditional “offline business” and your customers can be based anywhere in the world, provided that ‘They have online access. What are the essential tools you need when you start an online home business?

1. Domain name of the website.

A domain name is what your website is called. It should be linked to what your home-based business sells or actually provides, as this will help you rank higher in the search engine results. Always opt for a .com, as it is generally recognized as an enterprise domain extension. In addition, keep your domain name less than twenty characters and make it easy to spell.

2. Website hosting.

If you imagine that your website domain name is like a postal address, your website hosting is like renting a building where your home business works online. You will need reliable accommodation on the website because it’s not good to have an online business that goes regularly offline.

3. Website.

Your home-based business will need a website from where you can promote your products and services. The setting up is not as complicated as you can think. Many software is now available for new online business owners to create their own website.

4. Lead capture forms.

It is very unlikely that when someone first visits the website of your home business online they will want to buy at home there and then. That’s why you need a shape on your website for visitors to insert their e-mail address to keep in touch with them. To encourage a visitor to give you their e-mail address, you will need to provide them with something of value, as a free report or a video connected to your sector.

5. Email autoresponder.

Now that you have obtained the email address of a potential customer, you must follow this advance. An automatic answering machine allows you to easily create lead capture forms to insert on your website. Whenever someone inserts their e-mail address, it automatically sends them information that you have pre-loaded, regardless of the period of day or night. A reliable e-mail marketing software will allow your online home business to get, manage and organize your customer courier list, maintain contact with customers, create customer relationships and send special offers.

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